About me

Experienced Graphic Designer with over 20 years of expertise in creating innovative visual solutions for global brands across FMCG, Finance, and Consumer Electronics sectors. Adept at branding, packaging, web, and digital design, with a strong track record in creative direction, design management, and concept development. Passionate about delivering impactful designs that resonate with audiences and drive business success.

Specializations: Branding, Packaging Design, Creative Direction, Corporate Identity, Art Direction, Copywriting

Professional Experience

Independent Designer, UK (2017 to present)

Brands – Bridgepoint / Kepler Cheuvreux / Shelping / FirstWord Media

Creating eye-catching graphics to enhance product visibility and drive messaging across consumer touch-points.

Gibson Brands, Hong Kong (2014 to 2017)

Senior Art Director: Brands – Philips / Onkyo / Gibson

A global company focusing on great sound and design in the entertainment space with an impressive portfolio of brands.

Philips Design, Hong Kong (2006 to 2014)

Senior Art Director: Brands – Philips / GoGear / Fidelio / Magnavox / Woox

Developed packaging and communications across all retail categories from Kitchen Appliances to Home Cinema Systems, and everywhere in-between.

Leahy Brand Design, London (2000 to 2006)

Senior Designer: Brands – Energizer / Eveready / Bewleys / Royal Bank of Scotland / Big Al / Coleraine / Arts Council / International Herald Tribune / P&O / Wilkinson / Disney

Managed marketing and packaging design projects, for clients such as Energizer Europe, leading to successful product launches.

Bagshawe Leahy, London (1995 to 2000)

Freelance Designer: Brands – PriceWaterCoopers / Deutsche Bank / Chitty Foods / Thomson Travel / Warburg Dillon Read / UBS

Specialized in brand communication and FMCG packaging, delivering high-quality design solutions for global clients.

Education

Postgraduate Diploma, Media and Cultural Critique,
HKU Space, Hong Kong • (2012-13)

Bachelor of Arts, Graphic and Media Design,
London College of Communication, UAL, London, UK (1992 to 1995)

Awards

iF Design Award, 2010 – Philips GoGear packaging and communication design
iF Design Award, 2010 – Philips Activa packaging and communication design

Contact me email@andypeat.com